The virtual events also give the opportunity of spotlighting the work of Black artists in celebration of the series.

Sanctum provides a way for fans to come together virtually and safely in a unique new place and experience performances that further explore themes and ideas from the show. Lovecraft Country is rooted in the idea of travel as a catalyst for self-discovery.

The experience was inspired by the deeply layered and dynamic world Misha Green brought to life in Lovecraft Country, with the aim to create a digital experience for fans that is just as innovative as the series itself. Viewers on the YouTube Live stream were able to interact in real-time with the experience and attendees, solving riddles to trigger spells that directly impacted the virtual world. The events also streamed to the general public globally via YouTube Live. The events were simultaneously run on the social VR platform VRChat, which allowed guests to talk and interact with each other in real-time within the environment. In a first-of-its-kind, groundbreaking social VR event series, 100 select influential voices experienced three events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert, via the Oculus Quest headset, all inspired by Lovecraft Country.

To celebrate the highly anticipated new series Lovecraft Country HBO teamed up with The Mill to develop Lovecraft Country: Sanctum, a series of exclusive virtual reality events transporting invited guests into a world inspired by the show.

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